August 23-24, 2019


Sheraton on the Falls – Niagara Falls, ON

What was the client asking from you when they first called you?

The client’s goal was to create a great impression for their attendees as this was their first conference. Because it was a “showcase” event, Siber X needed a reliable AV company that would help them build a vision for this event, and beyond. More importantly, Pure AV would offer guidance in terms of audio, visual, lighting and recording procedures on site.

What is some background information on the client and the field they work in?

SiberX is a roaming, customized platform for training, events and skills development in the cyber security realm. They utilize industry leading certifications to train and test professionals. Siber X accomplishes this with a team of multi-disciplinary experts that run live simulations and war games to recreate threats and responses faced across industries. Ultimately they develop online defence strategies.

How large was the audience?

There was close to 400 people in attendance at the conference and another 200 at the expo and outdoor activations.

What was the client’s intent from this show?

Introduce new cyber technologies, protection software, and a general exchange of ideas on current security trends. They also wanted to establish a long term relationship with an audio visual company that Siber X can use for future events, globally!

How did you come up with recommendations for the services they need?

We wanted to grasp the vision of the co-founders and understand their expectations from an AV provider. Since this was their first event, everyone worked closely together via email, text and lengthy conference calls to make sure that both sides are on the same page. We were told of all necessary technical aspects while recommending other gear and technologies to help them achieve the final goal.

Quick summary of how you put together the show at the venue/space given.

With previous experience inside the venue (Sheraton on the Falls – Niagara Falls, ON) we had great knowledge of the space and had an easy time recommending the best possible AV equipment for the room. We also worked closely with the in-house provider to ensure the client would not be billed for any unnecessary products or services.

Did you run into any complications/ how did you solve them?

Rendering videos from different formats that keynote speakers produced on different machines (MAC and PC) was certainly a challenge. This was necessary to ensure we matched the content to the correct LED wall specifications. Moreover, lots of content came in last minute. Pure AV staff quickly re-rendered them on-site to ensure that all the content was spot on!

Was the audience engaged/ how did they interact?

Music, lighting and special FX grabbed the audience’s attention and created a positive and engaged conference atmosphere. A curved LED video wall behind the speakers was a great addition for graphics and titles while side screens played slides and presentations.

Client testimonial or comment on how the show was executed.

“One word to sum up – Amazing” Mahdi Reza, Co-Founder


4 JBL SRX 712 Speaker
4 JBL SRX 712 Speaker
2 K&M Dual Antler
2 JBL VRX 918S Subwoofer
1 Lab Gruppen IPD 2400 DSP Amplifier
1 Soundcraft SI3 Expression Digital Mixer
1 Soundcraft MSB32R Stagebox
1 Shure ULX D Quad Wireless Microphone Package
4 Shure ULX D1 – Bodypack w/Pouch
4 Countryman E6 Double Headset
2 Shure ULX D Quad Wireless Microphone Package
8 Shure ULX D1 – Bodypack w/Pouch
8 Countryman E6 Double Headset
2 Catchbox Pro Throw-able Microphone Kit


90 GTEK InnoPad 2mm LED Panel
2 NovaStar Pro HD Processor (x1)
2 Epson PowerLite Pro Z10005UNL Projector
2 Z Series SD 5.45-7.67/HD 5.76-8.09 Lens
2 9’x16′ AV Stumpfl Fast Fold Screen
2 9’x16′ Screen Surface – Front
1 Atomos Shogun Monitor/Recorder

Stage/Conference/Soft Goods

1 22″ Presentation Timer
2 DSAN Perfect Cue Clicker
1 Acrylic Presentation Podium (Logo 15″x15″)
2 Sennheiser MEG 14-40 Gooseneck
6 15×13’ Black Velour Drape


LED/LCD Video Wall

AV Production

Equipment Rental


Projection Mapping

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