In House VS Outside AV Provider
What an terrible situation to be in – you are trying to organize a conference, a trade show or a concert and the venue pushes you to use their in-house audio visual supplier? Have you ever wondered why venues push in-house providers? Why they discredit outside suppliers? In some cases, sales reps say that their in-house company’s service is far superior. Others will claim that they know the venue inside and out. They’ll also say that they are better equipped to handle anything that might “pop up”. The reality is, that’s just fearmongering. These are not the “real” motives.
The main reason is financial kickbacks. To secure a contract with the venue, companies have to pay significant commissions. As a result, the audio visual rates are marked up. These costs are then passed on to the client. As a result, after paying the hotel or banquet hall for their space, you are paying them again, without really knowing it. Of course we understand the convenience of booking in house. It saves time and effort; however, here are some other facts that one should know before going for the easy option:
CONs OF IN-HOUSE VENDORS
Extra prices and hidden charges
Limited creative design ideas and basic technology
Minimal or no experience at different venues
PRO’s OF BOOKING PURE AV
Commitment and dedication to each event
Focus on building Long term relationship
Negotiating with Venue
If you’re in the negotiation phase, knowledge is power. Knowing that the in-house company is a third party provider, you realize where the revenue structure for the hotel comes from. So when an event organizer or planner wants to book a space, what the venue really cares about is the room rental as well as the food and beverage revenue. That is where they make their money. AV revenue for them is kind of an incidental. It’s an add-on.
At the end of the day, the venue wants to sell you on the AV, but if there is even a little push back, it’s something that often waive. And if they do fight you on it at all, we always suggest to “just push a little harder”. They are not going to hold to their guns and lose room bookings with food and beverage over a few dollars they might make on their AV commission. Even after the outside vendor buyout fee, Pure AV usually comes in cheaper than the in house company.
Booking Pure AV vs In House Company
If you can join up with a company and build that long term relationship with them, we believe you’re going to see an ROI that is virtually immeasurable. Every client will see massive growth in terms of the success and event execution quality. Above all, at Pure AV are big proponents of long term partnership value. We hope to start building it with YOU during the next upcoming event. For additional information, fill out the contact form below or email us at firstname.lastname@example.org or call 1-800-929-7089. Afterwards, slide over to Pure AV social handles to see some of our previous work – Facebook, Instagram, LinkedIn and YouTube. We look ahead to working with you and providing the perfect audio visual installation.